Gregory and a Social Media Perspective

So we’ve all heard about how Social Media, Search Engine Optimization, and Search Engine Marketing can be such a profitable industry. But the aspect that I thought our noteworthy guest speaker, Gregory, communicated was the tips and tricks of the trade that most people would not discuss.

First, he discussed the feelings and coping strategies of being laid off a job. Especially during the hard economic recession, this is a very pertinent piece of advice. Even though we may all think that the situation has turned for the worst and the natural, immature reaction is to throw stuff across the room, this could actually serve as a golden opportunity. We should embrace this freedom and trek down another path. If we remotely feel that something is not right with our life, we can be empowered and change it. Opportunities exist everywhere and oftentimes find us right when we need it most. As Gregory simply put it, “We’re constantly surrounded by how NOT to do things.” All we have to do is filter them out and find what’s right.

Next, we learned that we’re never in stasis. We’re always in motion. Even if we have our platform or foundation that we are working toward in life fully established, whether that centers on family or a career, there’s still room to search. Scanning for threats or keeping an open eye for more opportunities are all worthwhile adventures. Keep researching, look up new information, and ease your curiosities.

Another third piece of advice that really resonated with me was to be honest and do the best work possible. Even though it’s very difficult, this has come up many times – and it’s all too often not loud enough. In the book I reported on, What Would Google Do?, I also read about the importance of candid relations. Honesty will drive the most efficient companies and employers as well as fellow employees will appreciate you more and refer to you as the invaluable resource that commits to honesty. I don’t see why people shouldn’t be honest anyhow…

The guest speaker’s presentation today consisted of intangible advice that could not have been more appropriate in this day in age. He spoke with so much passion that it would actually be difficult to not believe him. And coming from Gregory, this advice must be honest in every sense of the word.