Sunday, March 28, 2010

Twision de Espana


What's the deal with all the rumors about a possible Twitter television show? Ridiculous...yet enticing.

Last year, talk of a potential Twitter television show was heating up around some American networks to pull in tweets on a talk show. What's the catch? So far, it's only in Spain.

Twitter's VP of Communications tweeted that Twision is the new Spanish show that debuted a couple weeks ago. While it airs late at midnight (which is considered early in that culture), the hour-long show allows viewers to send in live tweets that two hosts, with laptops and a large television screen in the background, can interact with.

The two talk show hosts are set into a studio where they show videos and other content via Twitter to talk about. The latest stream of tweets also comes up next to the video player. This will pave the way for social media to pervade other outlets and I think it'll be a great success as long as they keep it light and casual, yet informative for the audience. I expect the demographic to primarily reach college students and young adults.

Though it's in Spanish, we may be able to anticipate a new show in the making in the U.S.

1 comment:

  1. Good catch. I'm kinda surprised there aren't a bunch of shows that have real-time conversation embedded or in the side environment. I'd think the news channels would be all over that...

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