Friday, February 19, 2010

NBC Losing Fanatics Over Coverage Delay



Aside from the good news that America has been dominating with the Winter Olympic medals (20 to date), there has been some grumbling from audience members on the West coast.

NBC is making Internet viewers crazy and causing much frustration over the tape-delayed coverage of the Olympics until prime time.

Twitter especially has been the source of significant spoilage. On the Twitter surveys, called Twitter Sentiment, 68% of users tweeting about the Olympics is negative. Specifically, people are upset that the Olympics are delayed because fans have to watch old footage that they already know the outcome of.

Social networks, such as Facebook, also give away results through statuses so there is no need to watch the Women's Downhill race when you know which American has been disqualified. In fact, I think this is a detriment to NBC, because viewers may not tune into the program since the news is old. Been there done that you might say.

It's always been a struggle to be excited to watch taped sports events. Many people argue that it should always be live, especially for an event as momentous as the Olympics. Otherwise, the hype dies and that's the last thing NBC should want.

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