As if FarmVille didn't have enough users, Zynga is looking to plant the seed of success with the joint partnership of MSN Games.
Microsoft's casual gaming portal will feature Zynga's first game on this site with many more to come on MSN Games and Windows Live Messenger in the close future. But surprisingly, gamers will have to operate the game on either Internet Explorer or Firefox. Google Chrome and Safari for Macs will not suffice, even though FarmVille functions adequately on every other browser when hosted by Facebook. Most likely the blame stems from MSN's set-up.
Zynga has publicly announced its goal to expand their games outside of Facebook.com regardless of its success. In order to reach this, Zynga created a web portal last November specifically for FarmVille in order to exercise more control and distribution over the gaming experience. Although they generate much publicity through Facebook Connect, Zynga does not have as many rights with Facebook as they would with this separate website. To date, Facebook FarmVille users amount to 75 million per month, which equals 900 million per year. Impressive!
I, myself, have not been an avid FarmVille gamer, partially because I do not want to become addicted to a game on Facebook. But MSN Games has even changed the background of their site (noted in the picture above) to complement the launch. There's no escaping the tractors now!
No comments:
Post a Comment