Since digital technology is the future, it’s only fitting that President Obama follows that lead. Last Tuesday’s State of the Union Address found much success not only live on television, but also live online. The total number of views amounted to about 48 million viewers, with at least 1.3 million of them on an official live-streamed feed. There was also a 1.544% increase in the amount of minutes viewed compared to past State of the Union Addresses. Even though this percent increase doesn’t seem significant, I have to remember that this is a worldwide statistic, making this “jump” quite impressive.
As a testament to Facebook’s spreading popularity, almost 50,000 people joined a Facebook chat with Obama’s administration officials who followed the speech. I did not even know this “official” Facebook chat feature even existed and I consider myself a fairly avid social networker on this particular website.
The rest of the article also revealed that thousands of people watched the Address through the White House iPhone application. This was extremely interesting because these iPhone applications have now grown to be so eclectic. Anything you can possibly imagine can be turned into an iPhone app, and this White House feature just reaffirmed that statement.
I just thought this article was extremely interesting since this just proves how effective the internet is. Now the question, “Will cable become obsolete in the near future?” seems very applicable. On the bright side, more viewers will be able to watch the whole, or parts, of the speech on their own time at their convenience. Taping the live speech is no longer necessary as long as the internet connection is functioning. Convenient, yet bad news for Nielsen!
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