Friday, February 12, 2010

Mobile vs. Desktops - The Facebook Frenzy


So, we all knew that Facebook was popular. But who would have thought that Facebook mobile subscribers would outnumber desktop memberships?

That's right, Facebook mobile has facilitated ways for people to join conveniently everywhere they go right in their purses and pockets. From SMS messaging to web-based mobile access to applications on smartphones, it has never been easier. To date, about 100 million Facebook users are signing up...and FAST. Just four months ago, in September, the number hit only a "measly" 65 million.

Facebook mobile growth has sped up in the race against new membership subscriptions. In September, Facebook had 65 million mobile users and 300 million total active users, which equaled 21.7% users using Facebook mobile. But today, 100 million out of 400 million total Facebook users are mobile, about 25%.

In fact, Facebook posted notes about the constant redesign of mobile websites such as m.facebook.com and touch.facebook.com specifically for optimal smartphone use. Perhaps we should all go check it out and provide feedback. The site is so massive that 80 operators from approximately 32 countries monitor text message responses.

Being a non-smartphone user, I, unfortunately, fall into the 75% category that does not use Facebook mobile. And it's probably safe to say that that number is slowly going to diminish.

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