Saturday, February 6, 2010

Schwartz's Way or the Highway


When I think of a resignation letter, Haikus + Twitter aren't usually the first thing that comes to mind. Maybe stealing office supplies or yelling at your boss all the pent-up energy you suppressed throughout the years would suffice.

However, Jonathan Schwartz, CEO of Sun Microsystems, a multinational computer company that hosts software, hardware, and technology services, utilized social networking systems at its finest to make a more than grand exit. He tweeted a Haiku and stated:

"Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more"

Since 2006, Schwartz has served as Sun's CEO and established his place as the company's COO before. After Oracle recently bought out Sun, Schwartz made it publicly apparent to the company that a resignation was soon to come.

But this isn't the first public discourse that Schwartz has invested in. At a time period when blogging for CEOs wasn't considered professional or appropriate, Schwartz threw caution to the wind and did it anyway. His latest post invited the public to follow him on his "openjonathan" Twitter account and reminded everyone to regularly check his personal blog for more updates.

It was surely a tasteful way to shamelessly self-promote.

1 comment:

  1. I loved this story. I dream of resigning a position in that sort of way someday.

    ReplyDelete